Getting Publicity for your Business

Description

In this workshop we will take a look at the important role that public relations (PR) plays in attracting and keeping customers, and how PR can be used effectively in both traditional and Internet news media to get free publicity for your business. Topics will include the difference between PR and marketing; tips on how to develop story ideas that will interest the media and get your business covered by print and broadcast news media; why PR is more than a press release; the components of a PR plan for your business; what to expect when you hire a PR professional ? what they do and how much it costs; and more